Nova Nova Belgian Liege Waffles

November 2022

Belgian Liege Waffles is a new product launched by Nova Nova. The brief was to design a packaging that fits in with the brand’s current packaging but also has a new identity to it, highlighting the product’s attributes. Slightly moving away from Nova Nova’s usual packaging, this design uses the product image as a part of a composition with illustrations. The packaging also has different elements to highlight the authenticity of the product.